Summary Chapter 8
Chapter 8 Assessing a New Venture’s Financial Strength and Viablity Financial Objective of a Firm Most entrepreneurial firms-whether they have been in business for several years or they are starts up- have four main financial objective: 1. Profitability : Ability to earn a profit. A firm must become profitable to remain viable and provide a return to its owners. 2. Liquidity : A company’s ability to meet its short-term financial obligations. And even if a company is profitable, but still we should keep a close watch on account receivable and inventories. The reason why company should watch the account receivable because the money owed to it by its customers. And the inventories is its merchandise, raw materials, and product waiting to be sold. 3. Efficiency : How productively a firm utilizes its assets relative to its revenue and its profits. 4. ...