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Summary Chapter 4

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Dev eloping an Effetive Business Model Business model is a firm’s plan or recipe for how it creates.delivers, and captures value for its stakeholders. General Categories of Business Models 1.    Standard Business Models è Depict existing plans or recepies firms can use to determine how they will create, deliver, and capture value for their stakeholders. è The disadvantage of the business models is “churn”. Churn refers to the number of subscribers that a subscribtion-based business loses each month. 2.    Disruptive Business Model è Ones that do not fit the profile of a standard business model, and are impactful enough that they disrupt or change the way business is conducted in an industry or an important niche within an industry. è 2 Types of disruptive business models: - New market disruption : a market that previously wasn’t served. - Low-end market disruption : possible when the firms in an industry continue to improve products or s...

Summary Chapter 3

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Feasibility Analysis Feasibility Analysis is the process of determining whether a business idea is viable. It is the preliminary evaluation of a business idea, conducted for the purpose of determining whether the idea is worth pursuing. Primary research is research that is collected by the person or persons completing the analysis. Normally it includes talking to prospective customers, getting feedback from industry experts, conducting focus groups, and administering survey. Secondary research probes data that is already collected. The data generally includes studies, Census Bureau data, analysis forecast, and other pertinent information gleaned through library and internet research. •    When To Conduct a Feasibility Analysis : Timing of Feasibility Analysis – The proper time to conduct a feasibility analysis is early in thinking through the prospects for a new business. – The thought is to screen ideas before a lot of resources are spent on them ...